Imagine If... was a full creative campaign for Watford FC to celebrate their second ever appearance in the FA Cup Final.
Telling the story of the club's meteoric rise through the English leagues in the 1980s under the stewardship of Graham Taylor & Sir Elton John, through to the rollercoaster of relegation, promotion, playoff heartbreak and the Hornets' rise again to the top table in English football.
The centre-piece of the campaign was a short film featuring interviews with current players and all of those involved in the journey. The film was supported by a press and PR campaign, digital assets and influencer programme.